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SEC Filings

20-F
TRIVAGO N.V. filed this Form 20-F on 03/06/2018
Entire Document
 



  
 
Year Ended December 31, 2017
(in thousands)
 
Developed Europe
 
Americas
 
Rest of World
 
Corporate & Eliminations
 
Total
Referral revenue
 
424,993

 
391,667

 
203,673

 

 
1,020,333

Other revenue
 

 

 

 
15,050

 
15,050

Total revenue
 
424,993

 
391,667

 
203,673

 
15,050

 
1,035,383

Advertising spend
 
324,487

 
338,072

 
222,126

 

 
884,685

ROAS contribution
 
100,506

 
53,595

 
(18,453
)
 
15,050

 
150,698

Costs and expenses:
 


 


 


 


 


Cost of revenue, including related party, excluding amortization
 


 


 


 


 
5,930

Other selling and marketing(1)
 


 


 


 


 
62,240

Technology and content
 


 


 


 


 
52,232

General and administrative, including related party shared service fee
 


 


 


 


 
47,444

Amortization of intangible assets
 


 


 


 


 
3,220

Operating income (loss)
 


 


 


 


 
(20,368
)
Other income (expense)
 


 


 


 


 


Interest expense
 


 


 


 


 
(44
)
Gain on deconsolidation of subsidiaries
 
 
 
 
 
 
 
 
 
2,007

Other, net
 


 


 


 


 
592

Total other income (expense), net
 


 


 


 


 
2,555

Income (loss) before income taxes
 


 


 


 


 
(17,813
)
Provision for income taxes
 


 


 


 


 
(4,764
)
Net loss
 


 


 


 


 
(13,049
)

(1) Represents all other sales and marketing, excluding advertising spend, as advertising spend is tracked by reporting segment.

Geographic information
The following table presents revenue by geographic area for the years ended December 31, 2015, 2016 and 2017. Referral revenue was allocated by country using the same methodology as the allocation of segment revenue, while non-referral revenue was allocated based upon the location of the customer using the service.

 
Year ended December 31,
(in thousands)
2015

 
2016

 
2017

Total Revenues


 


 


United States
128,891

 
199,423

 
255,501

United Kingdom
61,541

 
86,745

 
108,080

Germany
67,470

 
76,599

 
85,308

Australia
17,655

 
30,820

 
50,623

Canada
23,156

 
33,112

 
40,648

Italy
26,394

 
31,272

 
37,677

Spain
29,206

 
37,715

 
36,757

All other countries
138,770

 
258,483

 
420,789


493,083

 
754,169

 
1,035,383


F-37