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SEC Filings

20-F
TRIVAGO N.V. filed this Form 20-F on 03/06/2018
Entire Document
 



 
Year ended December 31,
 
2015

 
2016

 
2017

Consolidated statement of operations as a percent of total revenue:

 
 
 
 
 
Revenue
60.6
 %
 
64.4
 %
 
64.5
 %
Revenue from related party
39.4
 %
 
35.6
 %
 
35.5
 %
Total revenue
100.0
 %
 
100.0
 %
 
100.0
 %
Costs and expenses:
 
 
 
 
 
Cost of revenue, excluding amortization
0.6
 %
 
0.6
 %
 
0.6
 %
Selling and marketing
93.6
 %
 
89.3
 %
 
91.5
 %
Technology and content
5.8
 %
 
6.8
 %
 
5.0
 %
General and administrative
3.7
 %
 
7.4
 %
 
4.6
 %
Amortization of intangible assets
6.1
 %
 
1.8
 %
 
0.3
 %
Operating income (loss)
(9.7
)%
 
(5.9
)%
 
(2.0
)%
Other income (expense):
 
 
 
 
 
Interest expense
 %
 
 %
 
 %
Gain on deconsolidation of entity
 %
 
 %
 
0.2
 %
Other, net
(0.5
)%
 
 %
 
0.1
 %
Total other income (expense), net
(0.5
)%
 
 %
 
0.2
 %
Income (loss) before income taxes
(10.3
)%
 
(5.9
)%
 
(1.7
)%
Expense (benefit) for income taxes
(2.3
)%
 
0.9
 %
 
(0.5
)%
Net loss
(8.0
)%
 
(6.8
)%
 
(1.3
)%
Net loss attributable to non-controlling interests
0.1
 %
 
0.1
 %
 
0.1
 %
Net loss attributable to trivago N.V.
(7.9
)%
 
(6.7
)%
 
(1.2
)%
Revenue
Total revenue for the year ended December 31, 2017 was €1,035.4 million, representing an increase of €281.2 million, or 37.3%, compared to the year ended December 31, 2016. Revenue from related party for the year ended December 31, 2017 increased by €99.4 million, or 37.0%, compared to the year ended December 31, 2016, while revenue from third parties increased by 37.4% for the same period. The increase of revenue from third parties is due to the positive revenue effect in the first half of 2017 following the introduction of our relevance assessment as some third-party advertisers compensated for their lower relevance assessment by submitting higher CPC bids versus the Expedia group of companies on our marketplace. In the second half of 2017, advertisers were able to lower their CPC bids as these advertisers responded to the introduction of the relevance assessment, as described above.
Total revenue for the year ended December 31, 2016 was €754.2 million, representing an increase of €261.1 million, or 53.0%, compared to the year ended December 31, 2015. Revenue from related parties for the year ended December 31, 2016 increased by €74.0 million, or 38.1%, compared to 2015, while revenue from third parties increased by 62.6% for the same period. The increase in revenue from related parties is due to higher bidding for advertising on our marketplace in 2016 compared to 2015 by the Expedia group of companies, in the aggregate.
Our total revenue in the year ended December 31, 2017 consisted of Referral Revenue of €1,020.3 million and other revenue of €15.0 million. Our total revenue in the year ended December 31, 2016 consisted of Referral Revenue of €745.8 million and other revenue of €8.3 million. Our total revenue in the year ended December 31, 2015 consisted of Referral Revenue of €490.2 million and other revenue of €2.8 million.

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