|TRIVAGO N.V. filed this Form 6-K on 04/25/2018|
% increase/(decrease) in RPR
% increase/(decrease) in number of referrals
% increase/(decrease) in click-out rate referrals
During the first quarter of 2018, Revenue per Qualified Referral (RPQR) decreased by 12%, 3% and 10% in Americas, Developed Europe and RoW, respectively, as compared to the same period in 2017. Consolidated RPQR decreased by 9% and was negatively impacted by the decrease in RPQR in all segments and by the increased weighting of RPQR in our RoW segment.
In the first quarter of 2018, we continued to experience lower levels of commercialization compared to the same period in 2017, which had a significant negative effect on RPQR in all segments. RPQR in Americas and RoW were negatively impacted by significant headwinds resulting from foreign exchange rate effects, particularly the relative weakening of the U.S. dollar and certain currencies in the Asia Pacific region to the euro. In Americas and RoW, this significant negative effect from foreign exchange and lower commercialization more than offset the positive effects we observed from the continued roll-out of the attribution model and the implementation of measures aimed at optimizing our platforms, which is reflected in the declines in click-out-rates across segments and which we believe contributed to increased booking conversion and higher average booking values. In Developed Europe, negative effects from lower commercialization were partly offset by the positive effects mentioned above.