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SEC Filings

6-K
TRIVAGO N.V. filed this Form 6-K on 07/25/2018
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The following tables set forth the percentage change year-over-year in each of the components of RPQR for our reportable segments for the periods indicated (other than Qualified Referrals which are discussed above). Percentages calculated below are based on the unrounded amounts and therefore may not recalculate on a rounded basis. 

% increase/(decrease) in RPR
 
Three months ended June 30,
 
Six months ended June 30,
 
2018 vs 2017
 
2018 vs 2017
Americas
(9.1)%
 
(5.0)%
Developed Europe
6.9%
 
5.0%
Rest of World
(8.6)%
 
(8.1)%
Consolidated decrease in RPR
(5.2)%
 
(5.1)%
 

% increase/(decrease) in number of referrals
 
Three months ended June 30,
 
Six months ended June 30,
 
2018 vs 2017
 
2018 vs 2017
Americas
(19.7)%
 
(12.1)%
Developed Europe
(27.8)%
 
(19.9)%
Rest of World
0.7%
 
8.7%
Consolidated decrease in number of referrals
(16.2)%
 
(8.9)%

% increase/(decrease) in click-out rate referrals
 
Three months ended June 30,
 
Six months ended June 30,
 
2018 vs 2017
 
2018 vs 2017
Americas
(11.1)%
 
(11.6)%
Developed Europe
(6.7)%
 
(6.6)%
Rest of World
(5.8)%
 
(4.7)%
Consolidated decrease in click-out rate referrals
(7.1)%
 
(7.2)%

During the second quarter of 2018, RPQR decreased by 20%, 1% and 14% in Americas, Developed Europe and RoW, respectively, as compared to the same period in 2017. Consolidated RPQR decreased by 13% and was negatively impacted by the decrease in RPQR in Americas and RoW. RPQR in Americas and RoW were negatively impacted by lower levels of commercialization and negative foreign exchange rate effects, as described above, partly offset by the positive effects from the attribution model and platform optimizations. RPQR in Developed Europe was stable as compared to the same period in 2017 as lower commercialization partly offset the positive effects from the attribution model and platform optimizations, which is reflected in the declines in click-out-rates across segments.

During the six months ended June 30, 2018, RPQR decreased by 16%, 1% and 11% in Americas, Developed Europe and RoW, respectively, as compared to the same period in 2017. Consolidated RPQR decreased by 11% and was driven by decrease in RPQR in Americas and RoW. The decline in Americas and RoW were due to the continued negative impact from lower levels of commercialization, as well as by negative foreign exchange effects described above, partly offset by the positive effects from the attribution model and platform optimizations. The slight decline in Developed Europe was driven by the negative impact from lower

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