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SEC Filings

6-K
TRIVAGO N.V. filed this Form 6-K on 10/24/2018
Entire Document
 

Revenue Per Qualified Referrals (RPQR)
We use RPQR to measure how effectively we convert Qualified Referrals to revenue. RPQR is calculated as Referral Revenue divided by the total number of Qualified Referrals in a given period. Alternatively, RPQR can be separated into its price and volume components and calculated as follows:

RPQR = RPR x click-out rate
where
RPR = revenue per referral
click-out rate = referrals / Qualified Referrals

RPQR is a key financial metric that describes the quality of our referrals, the efficiency of our marketplace and, as a consequence, how effectively we monetize the referrals we provide our advertisers. Furthermore, we use RPQR to help us detect and analyze changes in market dynamics.

The following table sets forth the RPQR for our reportable segments for the periods indicated (based on Referral Revenue):

RPQR by Segment (in €)
 
Three months ended September 30,
 
Nine months ended September 30,
2018
 
2017
 
Δ %
 
2018
 
2017
 
Δ % Y/Y
Americas
1.83

 
1.99

 
(8)%
 
1.74

 
2.01

 
(13)%
Developed Europe
1.51

 
1.34

 
13%
 
1.49

 
1.44

 
3%
Rest of World
0.80

 
0.79

 
1%
 
0.84

 
0.90

 
(7)%
Consolidated RPQR
1.32

 
1.32

 
—%
 
1.33

 
1.43

 
(7)%

The following tables set forth the percentage change year-over-year in each of the components of RPQR for our reportable segments for the periods indicated (other than Qualified Referrals which are discussed above). Percentages calculated below are based on the unrounded amounts and therefore may not recalculate on a rounded basis. 

% increase/(decrease) in RPR
 
Three months ended September 30,
 
Nine months ended September 30,
 
2018 vs 2017
 
2018 vs 2017
Americas
10.7%
 
—%
Developed Europe
34.0%
 
14.3%
Rest of World
23.1%
 
3.1%
Consolidated increase in RPR
21.3%
 
3.7%
 

% increase/(decrease) in number of referrals
 
Three months ended September 30,
 
Nine months ended September 30,
 
2018 vs 2017
 
2018 vs 2017
Americas
(32.7)%
 
(19.2)%
Developed Europe
(30.0)%
 
(23.8)%
Rest of World
(18.1)%
 
(2.6)%
Consolidated decrease in number of referrals
(26.5)%
 
(15.7)%

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