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SEC Filings

6-K
TRIVAGO N.V. filed this Form 6-K on 02/06/2019
Entire Document
 

trivago N.V. Key Metrics

The following metrics are intended as a supplement to the financial information found in this release and the financial statements included in our filings with the Securities and Exchange Commission ("SEC"). In the event of discrepancies between amounts in these tables and our historical financial statements, readers should rely on our filings with the SEC and our most recent financial statements filed with the SEC.
We intend to periodically review and refine the definition, methodology and appropriateness of each of our supplemental metrics. As a result, metrics are subject to removal and/or change, and such changes could be material.
These metrics do not include adjustments for one-time items, acquisitions, foreign exchange or other adjustments.
Some numbers may not add due to rounding.
 
Three months ended December 31,
 
Twelve months ended December 31,
 
2018
 
2017
 
2018
 
2017
ROAS by segment
 
 
 
 
 
 
 
Americas
158.8%
 
122.8%
 
120.8%
 
115.9%
Developed Europe
201.7%
 
136.2%
 
143.5%
 
131.0%
Rest of World
126.5%
 
92.7%
 
99.6%
 
91.7%
Consolidated ROAS
162.6%
 
118.4%
 
123.0%
 
115.3%
 
 
 
 
 
 
 
 
QR by segment (in millions)
 
 
 
 
 
 
 
Americas
31.3
 
41.6
 
182.3
 
203.4
Developed Europe
37.3
 
49.7
 
246.7
 
295.5
Rest of World
44.0
 
48.0
 
239.3
 
228.3
Consolidated QR
112.6
 
139.3
 
668.3
 
727.1
 
 
 
 
 
 
 
 
RPQR by segment
 
 
 
 
 
 
 
Americas
€1.72
 
€1.58
 
€1.73
 
€1.93
Developed Europe
1.80
 
1.41
 
1.54
 
1.44
Rest of World
0.94
 
0.86
 
0.86
 
0.89
Consolidated RPQR
€1.44
 
€1.27
 
€1.35
 
€1.40


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