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Rolf Schrömgens, CEO and Founder: "The measures we put in place in the second quarter of 2018 are having a clear positive impact on our business. Our marketplace dynamics remain stable and we are confident that we are on a good track to succeed in 2019. We remain committed to reshaping the way travelers search for and compare hotels, and I am particularly pleased that the levels of alternative accommodation on our platform continue to grow at pace. In 2019, we are focused on continuing this positive momentum by integrating more alternative accommodation providers and accelerating the pace of product testing and innovation."
Axel Hefer, CFO: "The measures we started to implement in the second quarter of 2018 have had a strong impact on our financial performance, with profits rising sharply. We believe that we are on a good track to see continued positive profitability developments in 2019."
Financial Summary & Operating Metrics (€ millions, unless otherwise stated)
|Three months ended |
|Twelve months ended |
|2018||2017||Δ Y/Y||2018||2017||Δ Y/Y|
|Qualified Referrals (in millions)||112.6||139.3||(19)%||668.3||727.1||(8)%|
|Revenue per Qualified Referral (in €)||1.44||1.27||13%||1.35||1.40||(4)%|
|Net income/(loss) attributable to trivago N.V.||11.7||(9.6)||n.m.||(20.8)||(12.5)||66%|
|Return on Advertising Spend||162.6%||118.4%||44.2 ppts||123.0%||115.3%||7.7 ppts|
n.m. not meaningful
(1) "Adjusted EBITDA" (Adjusted Earnings Before Interest, Taxes, Depreciation, Amortization, and Share Based Compensation) is a non-GAAP measure. Please see "Definitions of Non-GAAP Measures" and "Tabular Reconciliations for Non-GAAP Measures" for explanations and reconciliations of non-GAAP measures used throughout this release.
trivago is a leading global hotel search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by personalizing their hotel search and providing them access to a deep supply of hotel information and prices. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. As of December 31, 2018, trivago has established 55 localized platforms connected to over three million hotels and alternative accommodations, in over 190 countries.
For more information, trivago's earnings releases and other financial information are available at ir.trivago.com and visit company.trivago.com/press for all corporate news.
For more details, refer to our Q4 report, which is available on the Securities and Exchange Commission's website (http://www.sec.gov).
trivago N.V. will webcast a conference call to discuss fourth quarter 2018 financial results and certain forward-looking information on Wednesday, February 6, 2019 at 8:00 a.m. Eastern Time (ET). The webcast will be open to the public and available via http://ir.trivago.com. trivago N.V. expects to provide access to the webcast on the IR website for at least three months subsequent to the initial broadcast.
Notes & Definitions:
Current Ratio: The current ratio is used to measure the company´s ability to pay off its short-term liabilities with its current assets and is an important measure of liquidity. The current ratio is calculated by dividing the company´s total current assets by the company´s total current liabilities.
Referral Revenue: We use the term "referral" to describe each time a visitor to one of our websites or apps clicks on a hotel offer or advertisement in our search results and is referred to one of our advertisers. We charge our advertisers for each referral on a cost-per-click (CPC) basis.
ROAS: The ratio of our Referral Revenue to our Advertising Spend in a given period, or return on Advertising Spend. We invest in multiple marketing channels, such as: TV; out-of-home advertising; search engine marketing; display advertising campaigns on advertising networks, affiliate websites, social networking sites and email marketing; online video; mobile app marketing and content marketing.
RPQR: We use average revenue per qualified referral, to measure how effectively we convert qualified referrals to revenue. RPQR is calculated as Referral Revenue divided by the total number of qualified referrals in a given period.
QR: We define a qualified referral as a unique visitor per day that generates at least one referral. For example, if a single visitor clicks on multiple hotel offers in our search results in a given day, they count as multiple referrals, but as only one qualified referral.
Definitions of Non-GAAP Measures
We define adjusted EBITDA as net income (loss):
Adjusted EBITDA is a non-GAAP financial measure. A "non-GAAP financial measure" refers to a numerical measure of a company's historical or future financial performance, financial position, or cash flows that excludes (or includes) amounts that are included in (or excluded from) the most directly comparable measure calculated and presented in accordance with U.S. GAAP in such company's financial statements. We present this non-GAAP financial measure because it is used by management to evaluate our operating performance, formulate business plans, and make strategic decisions on capital allocation. We also believe that this non-GAAP financial measure provides useful information to investors and others in understanding and evaluating our operating performance and consolidated results of operations in the same manner as our management and in comparing financial results across accounting periods. Our use of adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results reported in accordance with U.S. GAAP, including net loss. Some of these limitations are:
We are not able to provide a reconciliation of our adjusted EBITDA guidance to net income/(loss), the comparable GAAP measure, because certain items that are excluded from adjusted EBITDA cannot be reasonably predicted or are not in our control. In particular, we are unable to forecast the timing or magnitude of share-based compensation, interest, taxes, depreciation and amortization without unreasonable efforts, and these items could significantly impact, either individually or in the aggregate, net income/(loss) in the future.
Tabular Reconciliations for Non-GAAP Measures
Adjusted EBITDA (Adjusted Earnings Before Interest, Taxes, Depreciation & Amortization and Share-Based Compensation) (€ millions)
|Three months ended December 31,||Twelve months ended December 31,|
|Income from equity method investment||—||—||0.1||—|
|Income/(loss) before equity method investment||11.6||(9.6)||(20.9)||(13.0)|
|Expense/(benefit) for income taxes||8.2||(3.5)||1.4||(4.8)|
|Income/(loss) before income taxes||19.9||(13.1)||(19.5)||(17.8)|
|Gain on deconsolidation of entity||—||(2.0)||—||(2.0)|
|Amortization of intangible assets||0.4||0.4||1.7||3.2|
Note: Some figures may not add due to rounding.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
This release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are not guarantees of future performance. These forward-looking statements are based on management's expectations as of February 6, 2019 and assumptions which are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. The use of words such as "intend" and "expect," among others, generally identify forward-looking statements. However, these words are not the exclusive means of identifying such statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements and may include statements relating to future revenue, expenses, margins, profitability, net income / (loss), earnings per share and other measures of results of operations and the prospects for future growth of trivago N.V.'s business.
Actual results and the timing and outcome of events may differ materially from those expressed or implied in the forward-looking statements for a variety of reasons, including, among others:
as well as other risks and uncertainties detailed in our public filings with the SEC, including trivago's Annual Report on Form 20-F for the fiscal year ended December 31, 2017 as such risks and uncertainties may be updated from time to time. Except as required by law, we undertake no obligation to update any forward-looking or other statements in this release, whether as a result of new information, future events or otherwise.
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