Consumers Say They’d Give Up Their Savings, Their Job and Their Sex Life to Travel Again
New Survey By trivago Reveals 80% of Consumers Believe Inability to Travel Is Worst Part of Pandemic
DÜSSELDORF, GERMANY – February 17, 2021 – After a year that changed everything, it’s clear that modern travel has been profoundly altered, perhaps forever. As the vaccine rollout continues and restrictions begin to lift in parts of the globe, eager travelers everywhere wait patiently for the clear signal to be able to getaway and adventure once again. Global accommodations search platform trivago recently conducted a survey to see how consumers are planning, dreaming and considering travel in 2021.
The consumer omnibus survey, conducted from
We’d Give Up A Lot to Travel Again
Thinking about their first trip after the pandemic, majorities say it makes them feel “excited” (US, 56%;
2020 Made Us Focus on Self-Care, But How Does Travel Fit In?
More than 80% of those surveyed somewhat or strongly agree that travel is a part of a well-rounded life. The concept of travel as a form of selfcare/wellness and to expand one’s perspective is one that continues to grow. In both countries substantial majorities say that being prevented from traveling freely is one of the worst aspects of the pandemic (US, 81%;
Increasingly, we see emotional wellbeing as another driver for travel and the need to get away. When they do travel, respondents appear likely to incorporate new interests – more than half (US, 57%;
Given all this, a travel boom post-pandemic appears likely as consumers strive to make up for lost time.
The Definition of a Dream Vacation Has Changed
The typical idea of a big trip or vacation – planned ahead and saved for – is becoming obsolete with travel restrictions and the ability to plan ahead all but impossible. In addition, the isolation and distance of lockdowns has changed the dynamic of dream vacations as we think of them. The #1 choice for Americans and Britons for their “dream vacation” was a chance to spend “time with the family and friends I’ve missed” (US, 26%;
Overall, traveling again is inevitable. More than 4 in 5 of the respondents (US, 84%;
While you’re dreaming of that special trip, you don’t have to stay put. Local getaways, weekend road trips and “staycations” can be enjoyed safely with proper planning and precautions. trivago will soon offer a tool specific to inspiration and booking options for local trips, to get you back on the road nearby.
To learn more, visit trivago.com.
trivago is a leading global hotel search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by personalizing their hotel search and providing them access to a deep supply of hotel information and prices. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. As of March 31, 2020, trivago has established 54 localized platforms connected to over 4.5 million hotels and alternative accommodations, in over 190 countries.
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