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trivago Data Reveals Americans’ Appetite for Travel Strongly Correlated with COVID-19 Case Numbers
- For
U.S. travelers,Mexico remains No.1 international destination Florida remains most popular domestic destination, but interest has fallen significantly in the first week of July- Total search volume in the
U.S. saw a slow recovery to 39% of January level in mid-June, but fell again in July to 29% of beginning of year value - During the peak of the crisis in April,
U.S. domestic searches fell to just 11% of January level, while click-outs decreased by nearly 91 percent - At the end of June
U.S. in-state travel increased by approximately 13% over January
DÜSSELDORF,
These results come from a recent analysis conducted by management consultancy
Based on this analysis, a dashboard was developed to interpret this data and identify travel behavior trends and critical success factors for travel brands.
Domestic destinations remain popular
The
“Demand for locations that are familiar and closer to home are on the rise. This trend will likely continue post-pandemic,” according to
“Especially in the
The top five domestic destinations for
Proximity equals popularity for international destinations
Data analysis also found that the popularity of a destination before the pandemic still plays a big role, and Americans are staying true to their traditional international travel destinations of
The Dominican Republic Puerto Rico and
Preference for longer trips
Interestingly, trips of 7-plus days took longer to be affected and were less severely impacted overall than shorter trips. However, data shows that trips of more than 14 days did not recover as quickly as shorter trips. By mid-June, planning for longer trips returned to 39% of January volume, but has since dipped to 32% of the January level. Search volume for trips up to six days decreased by 90% compared to the beginning of the year. In the first week of
“Given the shift to traveling more by car, longer trips are more desirable for obvious reasons,” said Hefer. “We expect that this will continue; longer trips where travelers can spend more time to experience their holiday but stay closer to home.”
Changing customer expectations will drive change for the industry
According to McKinsey consultant Wittkamp, the travel industry – including tourism associations, event organizers, hotels and tourist attractions -- faces completely new challenges: “They need to ensure that demand and expectations for a destination match the realities and opportunities available. If this is not the case, measures need to be taken to ensure travelers still enjoy a good experience. Hotels, for example, need to know when capacities can be ramped up or need to be scaled down.”
Hefer adds: “Tourism agencies need to weigh the risks of opening attractions against the danger of a new COVID-19 outbreak. Questions and answers are changing daily, requiring greater flexibility.”
About trivago
trivago is a leading global hotel search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by personalizing their hotel search and providing them access to a deep supply of hotel information and prices. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. As of March 31, 2020, trivago has established 54 localized platforms connected to over 4.5 million hotels and alternative accommodations, in over 190 countries.
Media Contact:
stephanie.lowenthal@trivago.com
Forward looking statements
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